Applied Thinking is committed to protecting your personal information.

What we collect

We collect personal information you provide directly — including your name, email address, and any messages or content you submit through our website or trial. If you book a session or request an enterprise diagnostic, we also collect your contact details.

How we use it

We use your information to respond to enquiries, deliver products and services, send occasional emails about Seth and Applied Thinking, and improve our website. We do not sell or share your personal information with third parties except where required to deliver our services (for example, Klaviyo for email, Acuity for scheduling, OpenAI for the Seth trial).

Seth trial

The Seth trial runs on our servers. Messages you submit are processed to generate analysis and are not retained beyond 30 days.

Your rights

You can unsubscribe from emails at any time using the link in any email we send. To request access to, correction of, or deletion of your personal information, contact us at admin@appliedthinking.com.au.

Contact

Applied Thinking
admin@appliedthinking.com.au
appliedthinking.com.au

Last updated April 2026