I hated watching good businesses lose work they should have won.

You can't read your own message as a stranger.
You already know what you meant.

Everyone does it. I do it.

Fifty

of 1,503 Australian small business web pages opened with the customer’s problem

You're not behind.
Almost nobody does this.

Tell a chatbot the opening is just how you write, and it keeps the opening and tidies around it.

9 runs. 9 times it kept it.

Then we pasted the result back and asked if it was better. It said yes and named the part it should have changed as the reason.

AI makes it worse.

Seth tells you what your message does to someone who isn't you.

He doesn't write it for you.
He doesn't hand you options.
You bring the document, who it's for, what you want them to do.

That's why there's a guarantee.

I've watched too many good businesses lose work on a message.
If Seth doesn't help you, I don't want your money.

Use it, tell me it didn't help, I'll refund it.

I'm only interested in helping.

We test Seth and publish the score.

26 prompts, fixed instrument.
Checked monthly, published annually.
The things he still gets wrong are on the same page as the things he gets right.

See how we test seth →

What we've committed to, and where you can check it.

  1. We'll disagree with you when it helps the message and agree when you're right. Both are in the published results.

  2. You get a decision, not a menu. The free report contains no rewritten copy, on purpose.

  3. Sometimes the answer is send it. Seth says so in the test set, on a message that didn't need changing.

  4. You're not behind. 50 out of 1,503.

  5. We publish what still fails. Same page, same weight as the score.