Add a Sales & Marketing Manager to your ChatGPT.

See what you’re missing before your customer does.

Give Seth your email, proposal or website and he’ll show you where your message misses what matters to your customer and what to change.

Test Seth with your web page. Free and takes a few minutes.

interview Seth First

I am Matt and I built Seth from 30 years of sales and marketing and more than $4 billion in secured tenders and proposals. I know he works that’s why I can promise that if he doesn't help, tell me and I'll refund you.

AI AGREES WITH YOU. SETH IS TESTED NOT TO.

Against ChatGPT on the same tests, Seth produced no failed drafts. ChatGPT produced ten.

See the 2026 performance review →

YOU’RE TOO CLOSE TO YOUR BUSINESS TO SEE WHAT YOUR CUSTOMER SEES.

1,503 Australian business web pages. 50 led with the customer's problem.

See the 2026 strongest proof study →

  • "In Seth's first week, he helped us understand what mattered most to our client and reshaped our proposal around it. We won."

    Peter Breusch - Director & Co-Founder
    FullCRM

  • "Seth showed us our homepage was about our business, not our customer. We rebuilt it the same day, customer benefit first. The page finally says what we do."

    Joshua Hughes - Co-Founder & COO
    Measurem

  • "When I am writing something important I find myself wondering what Seth would think. Checking is just part of my workflow now and he surprises me every time."

    Kylie Sullivan - Practice Manager
    My Performance Health

But you’re too close to it to see what your customer sees.

You’re great at what you do.

A construction worker using a cordless drill to install electrical wiring on a wooden wall inside a building.
A woman with red hair is blow-drying a woman's short brown hair in a salon. They are smiling and appear to be enjoying the moment. The salon has large windows and bright natural light.
A woman with red hair is blow-drying a woman's short brown hair in a salon. They are smiling and appear to be enjoying the moment. The salon has large windows and bright natural light.
A young man working in a kitchen or bakery, wearing a black t-shirt with white text. He is standing at a workspace with various food items and containers on the counter, with shelves and kitchen equipment in the background.
A young man working in a kitchen or bakery, wearing a black t-shirt with white text. He is standing at a workspace with various food items and containers on the counter, with shelves and kitchen equipment in the background.
A woman standing behind a counter in a flower shop, wearing a white shirt and an apron, smiling while looking at her phone. The shop has various flowers and plants displayed, with a window showing greenery outside.

The quote had everything you thought they needed.
They still didn’t choose you.

The follow-up sounded polite and professional.
They still didn’t reply.

Your website explains exactly what you do.
Customers still don’t enquire.

Each one made sense from inside your business.
Your customer was seeing something else.

Now you can see what you’re missing before your customer does.

A male personal trainer with dark hair and beard, wearing a white polo shirt with a logo, demonstrating an exercise to a seated woman with curly hair in a gym. The gym has yellow and teal equipment.
A woman with wavy, shoulder-length hair wearing a beige T-shirt with a black butterfly graphic on the back stands inside a clothing store, facing a mirror and browsing racks of clothes.

It shows up everywhere

We looked at 1,503 Australian small-business websites across trades, health, accounting and real estate.

Only 50 opened with the customer’s problem.
The other 96.7% opened somewhere else.

Interview Seth with your web pages.

review.appliedthinking.com.au/report
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We looked at 1,503 Australian small-business websites.

Now let Seth look at yours.

✓ See what your customer sees.
✓ See what you’re too close to see.
✓ See what needs to change.

Free. Takes a few minutes.

Interview Seth First

Why I built Seth.

I was going to write a book.

After 30 years in sales and marketing, including personally writing submissions for more than $4 billion of work that was secured, I wanted to make that experience useful to other businesses.

But I discovered something.
People could agree with the theory and still struggle to use it when it mattered.

So instead of trying to teach people, I started learning about AI and building custom GPTs.
18 months later, we have Seth.

You don’t need to learn the theory.
You just chat to Seth about what you’re working on.

Applied Thinking.

Screenshot of a chat interface showing a conversation with the name Seth. The message displayed says, "Before you hit send. What outcome are you looking for?" There are three buttons below the message labeled "Work this with me," "Review this," and "Tighten this." The interface is shown on both a computer and a smartphone screen.

Meet Seth

Add Seth to ChatGPT in minutes.
Ready whenever you need.

7 days a week.

A black background with a white stylized clock outline and a white vertical line in the center.
Outline of a dumbbell with a rectangular base with rows of small squares, representing a dumbbell with weights.

24 hours a day.

On your computer or phone.

Outline of a smartphone, tablet, monitor, and smartwatch in black and white.
Hire Seth - $295.

For less than an hour with a typical consultant.
Seth works with you forever.

One payment.
No ongoing Applied Thinking subscription.
ChatGPT access and usage limits apply.
If he doesn't help, tell me and I'll refund you.

If he doesn't help, tell me and I'll refund you.

I can't stand behind that if I don't know Seth works.

So I test him. 25 prompts. 6 criteria. 30 points. 2026 result.

The biggest difference was what happened before the writing.

ChatGPT: 1.92 / 5
at spotting what needed to change before improving the words.
Seth: 4.5 / 5

Nine times, the user said a weak opening was “just how I write.”
Nine times, ChatGPT kept it.
Seth changed it.

ChatGPT can improve what you give it.
Seth can spot what you’re missing before improving it.

One of the 26 prompts needs a document the reader supplies, so the bare run covers 25 every table prints its own base, and bars are proportions of that base.

Read the Full 2026 Performance review
Read the Full 2026 Performance review
Inside the meeting

These are Seth Sales
& Marketing Meetings.

Some last five minutes. Some take fifty. Either way you leave with the message you were about to get wrong. Fixed.

Choose a meeting
Builder About to send a quote.
Tighten meeting Tightened
07:41

Three times to meet with Seth

Pick the one you're in right now.
Every meeting begins with two simple questions What is this really for? Who needs to understand it?

Why Seth

The questions owners ask before they hire Seth. Tap a card for the thinking.

Seth $295 forever

Built from 30 years of marketing experience and more than $4B in winning tenders and proposals.

For the cost of one hour with a typical marketing consultant, Seth becomes your sales and marketing manager. Use it and if he doesn't help, tell me and I'll refund you.

Meet with Seth whenever you need a second opinion on your website, proposals, emails, presentations, ads and sales messages.

Includes Before You Hit Send, the guide that introduces Seth and how to get the most from every meeting.

One payment.
No ongoing Applied Thinking subscription.
ChatGPT access and usage limits apply.

You'll agree with everything on this page. Then Tuesday will arrive. And you'll hit send anyway.

Hire Seth Today

"In Seth's first week, he helped us understand what mattered most to our client and reshaped our proposal around it. We won."

Peter Breusch Director & Co-Founder FullCRM